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Background and History: People are saying SEO is dead. SEO is a well-established moniker from the internet and web publishing industry. It was originally an abbreviation for search engine optimization, the professional practice of positioning web page URLs as a priority for ranking by search engines for specific search queries. As search changed over time SEO adapted, staying focused on positioning URLs to rank for target queries in search engines like Google, Bing, YouTube, and DuckDuckGo, while carefully navigating the ever-changing web technologies, indexation and ranking rules, webmaster guidelines, and other requirements of the search companies, including the methods they deploy to find and rank indexed web page URLs and their content, while keeping a close eye on search user behavior within that dynamic ecosystem.© SEOQuiz.com John Andrews